SO this week I have started something called ‘The Customer Acquisition Bootcamp’. It’s a live training that my mentor is doing. He is only doing it once and it will then be made into a digital product that can be sold on automation. I am so excited to be part of this. When it comes to the whole online business arena I have always felt like I’ve been a bit late to the party. Never in the right place at the place at the right time, but not this time! I feel very lucky to have been in the right place at the right time to be part of this!
So the first week kicked off this week and we covered, as the title indicates ‘Who is your ideal customer?’
The goal for this week is to create a customer avatar of the type of person your ideal customer is.
But what’s the point of doing this and is it really that important?
It makes perfect sense if you think about. If you have something to sell you want to make sure you attempts to sell it are aimed at the right people, so here’s a really obvious example; if your product is about how to train your dog to stop barking, you’re not going to do very well if the people you’re approaching are cat lovers.
But it’s not always that obvious! Let’s take a look at the make money online niche. If your product teaches people the benefits of hiring a virtual assistant to take care of all their admin jobs, then this is only going to be relevant to people who are much more advanced in their digital business.
If large sections of your customer base are just creating their first product or just getting started with their blog, then hiring a virtual assistant is not something that is helpful for them at this time.
By having a good understanding of the situations, goals and desires of the people who you want to aim your products at, you can make your marketing much more relevant.
If you can pick up on their fears, their dreams and challenges, then you can address them in your communication. This will instantly get their attention because they will be able to relate to you.
Does this make sense?
It’s a method that I have heard about quite a few times but if I’m honest, never really seriously addressed it. Maybe this is why progress is slower than I would like?
I guess we’re about to find out!
I have spent the morning creating my customer avatar, and moving forward this will always be I the back of my mind, like I am talking directly to this person!
That’s it from me today, let me know if you’ve ever sat down and gone through this process, if so how did you find it?