So we’re into week 2 of the Customer Acquisition Boot camp, and boffin here was the first one to submit their homework this morning! If you read my post last week you’ll know that we delved into the importance of knowing who our ideal is. This week we talked about the ideal product for your ideal customer.
So you can see how you would have no idea what the ideal product is, if you don’t know who your ideal customer is to start with. These points are often overlooked or ignored by people setting up in business, but it will eventually cost you money if you don’t get it right from the start. You could find yourself marketing the wrong thing to the wrong people. This is not a good foundation on which to build a successful business.
So, Iast week I spent the time and the effort creating my ideal customer avatar. I do have to say it’s a really useful point of reference when you come to thinking about what the ideal product is to create or sell. You see by having a good understanding of who your ideal customer is, will give you a better understanding of why they are interested in your business; the who and the why then makes coming up with the what much easier!
It’s backwards planning as my mentor described it and it makes perfect sense. So this week we have to come up with 5 ideas for products that we can create or make available to our ideal customer.
Now the whole point of the Customer Acquisition Boot camp is to create a Free + Shipping offer. This method is being used by my mentor, his mentor and may others with huge success. So that is why he is running this boot camp now, to demonstrate how effective it is and create a product that can be sold. He’s actually going to be unveiling it at the ClickFunnels event March 2018 where he will be sharing a stage with Tony Robbins!
This is obviously amazing but it throws up a bit of a conundrum for little ole’ me, as I am firmly in the ‘digital product method is the best’ camp. You can read why here.
To do a Free + Shipping offer, you have to have something to ship, an actual tangible product. The lack of these is the reason why I love the digital product business model. But as stubborn as I may be, I am not one to ignore the good advice of people who are where I want to be, so it’s time to magic a digital product into something a bit more physical.
There are plenty of ways to do this; books, DVDs memory sticks or anything that fits the bill of your ideal customer. I’m not sure how I feel about getting back into physical products, it was a big headache! It sounds like it’s going to be different to my previous experience though; no trying to communicate with the Chinese at 5am over Skype or trying to speak to someone in customs somewhere in Alabama because my shipment has been put on hold….
Time will tell, and I cannot argue with success of people who are currently using this method. I will of course keep you posted about my progress over the coming weeks. In the meantime let me know if you’ve had any experiences of dealing with physical products, it always makes for a good storey!
Bye for now 🙂