So this is the first review since we went live with the facebook ads. The goal of this ad campaign is to create and grow an email list.
I am happy to say that it’s working, but before we get to that, here’s what we have done so far in a nutshell;
I have created a lead magnet and a small upsell. Then with a bit of guidance from my mentor, we created some Facebook ads, targeting people who are interested in Affiliate Marketing (which is subject of my lead magnet and upsell). We set up a couple of different adverts, which all say the same thing but look slightly different. Then we created 3 different sets (of people) to show the adverts too. Each set was created by targeting audiences who like various different people who are considered to be successful in the internet marketing and affiliate marketing niche.
We then started the ad campaign and it has been live for about 8 days. We stopped it for a few days because we were getting feedback from Facebook that one of the adverts had too much text, so this particular ad has been stopped so it’s only two that are being shown to the different sets of people.
With the wonders of Facebook targeting we can see which people, based on geographical info, gender, age etc, are the most responsive to which ad. When we reviewed this today it threw up a few surprises.
If you look at the screenshot below you can see that men aged between 35 and 44 and 55 and 64 are actually less responsive to the women aged 45 to 66, meaning putting these ads in front of men in these age brackets is pushing the cost of the ads up. In a typically male dominated niche this was a bit unexpected. Maybe us women are cottoning on to the benefits of internet marketing! Anyway, we’ll continue to monitor this for a few more days and if this trend continues, it’s goodbye men! We will stop targeting them and focus on the people who are more responsive, making the ads even more effective. Happy days.
So anyway, the moment of truth, is my email list growing? Well yes it is, take a look below. When I went live I had 2 or 3 subscribers one of whom was my mentor. After 8 days of ads I now have 37!
So my ads have been averaging 4-5 subscribers a day. Not a bad start. No sales backend yet, but we’re keeping an eye and if that doesn’t change we’ll look at the sales page. So all in all I am very happy with this!
Now that I have the beginnings of an email list, I need to start focusing on email marketing. So keep your eyes peeled for some posts all about email marketing and how it can help you engage with your list, and of course keep an eye out for progress up dates on how the ad campaign is going.
Bye for now 🙂