List building and email marketing are crucial parts of growing your internet business. They can also be something that people stress about. If that’s you, then I’m with you! Growing my list is my main focus at the moment and it’s quite labour intensive. That is why I’m writing this series of blogs, to share with you what I’m learning, so that you can have a better understanding of what is involved.
In part1 we looked at what list building and email marketing are, their relationship to each other and why you should be doing this in your business. In part 2 we’re going to look at what you need to start list building and email marketing, and automation.
So the things you’ll need to begin list building can basically be broken down into 5 points;
- Squeeze Page
- The Bridge
- Email Follow Ups
- An Auto Responder
The first thing any website or online venture needs is traffic and lots of it. Traffic comes in all sorts of shapes and sizes and not all traffic is equal. Free traffic, paid traffic, hot traffic, cold traffic, targeted traffic, I won’t go on! The ins and outs of traffic is a subject for another day and another post. What we need to know about traffic with regards to list building is that the best kind of traffic is warm or hot and targeted traffic. The plan with the traffic is to direct it a well converting sales funnel.
A squeeze page is where you’ll be directing your traffic too and is the first part of your funnel. A squeeze page is a landing page or one page website that is designed to capture the attention and intrigue of the people who arrive there (your traffic). The goal of a squeeze page is to offer something of value, for free, sometimes referred to as an ‘ethical bribe’ in exchange for their email address. Your squeeze page needs to be clear and simple. It should be obvious what you are providing, the benefits to the potential customer or subscriber and a clear call to action. When the visitor gives you their email address in exchange for you valuable information, you have started building your list!
To me this is the thank you page, but what ever you want to call it, it’s a page of opportunity. It’s your opportunity to really connect with your new subscriber, tell them a bit about yourself, impress them and get them excited about things to come now that they are subscribed to your list. This is also the place where you can start to monetize your list and start prepping them to buy a product from you, which is the next part of your funnel. BUT only do this after you have told them a bit about yourself, and what value can offer to them. Ideally the value you add here should be complimentary to the product your are trying to sell, so that buying it will fee like natural next step. Here it’s important to recognize the level of your knowledge compared to your target audience, and if needs be you will need to educate your self and learn things in more detail so that you can educate your list and give them value.
Email Follow Ups
This is where list building turns into email marketing and this is where you can focus on building a good relationship with your list. You do this through the content you provide in your list. You can send emails with trainings, videos, information about what you’re up to and with offers to goods and services, whether they be your own or an affiliate product. The Important thing to remember is to be genuine and be yourself. Don’t be fake or try to be anything you’re not, as people see through this and don’t like it! Its a sure fire way to get a high unsubscribe rate 🙁 As one of my fave internet marketers says ‘don’t be a douche!’
If you want to find out more about email marketing check out my free report right here
An auto responder is an integral part of list building and email marketing and if you use it right it can save you a lot of time and reduce your work load. Use a good one like Aweber or Get Response. I use Aweber because that is what my mentor is teaching me to use. The beauty of the auto responder is that it can forward your ‘ethical bribe’ to your new subscriber instantly and without you needing to do anything (other than set it up initially) You can also up load a series of emails which can be sent over a period, so again everything is on auto pilot giving you more time to focus on other areas of your business. My personal recommendation would be have some basic evergreen stuff set up on auto pilot but also send emails off the cuff so you stay up to date and relevant with your subscribers. This is really beneficial with relationship building.
I hope you have found this useful and enlightening, and you have started the ball rolling with building your list. If you have any questions, get in touch and I will answer them as best as I can. If you have any comments, or anything to add, please do using the comment section below, I love hearing from you.
Bye for now 🙂