So the weather has well and truly changed here in the UK, it’s not super cold but the trees are losing their leaves and it’s dark for longer than it’s light. My flip flops have been relegated to the back of the cupboard until next year! Now for some this might be quite a depressing thought, but for me and hopefully you, it’s exciting because it means two things.
The first and most obvious thing this seasonal change means, is that we are coming to the end of the year, which in turn means we are close to starting a new year. Traditionally a time when people are motivated to have fresh starts, make new plans and just generally sort themselves out!
Whilst the new year is a great opportunity for new goals and fresh starts, it’s not the best time to start thinking about and planning them. With roughly six and a half weeks left of this year, now is the time to start thinking about what you want to achieve in 2017 and how you’re going to do it. Leaving it until the new year has already started is a common mistake, one that I made for years too. If you start preparing for the coming year once it has started, you’re putting yourself at a disadvantage straight away. By using the last few weeks of this year to get ready and get things in place, you’ll start making progress from day one. Makes sense really doesn’t it?
So starting writing down your goals for 2017, and thinking about how you can achieve them. For example if you want to start your own internet marketing business in 2017, find out now what you need to do. Decide on a domain name, get your blog set up so it’s all ready on January 1st. If your goal for 2017 is to grow your email list, spend these last few weeks educating yourself on email marketing and list building approaches. Pick a few that you like and get really knowledgeable about them. Whatever your goal, do as much prep work as you can now, and you will be six weeks ahead of yourself by the time the new year rolls in. You should be giving yourself every chance to succeed, and starting the new year prepared, organised and ready go to is a great motivator in achieving this!
The other opportunity that the change in season brings, in my opinion, is the opportunity to be super productive. With the cold dark nights, there isn’t the temptation to be out and about, meeting up with friends, enjoying the summer evenings and having family BBQ’s.
People generally want to be tucked up at home, warm and cosy, maybe in front of the fire with a good film. Or if you’re growing your own business, tucked up warm and cosy in front of your laptop. I don’t know about you but I get quite excited when the weekend comes round and the weather is atrocious, it’s a great time to stay in and work on your business.
Because there are so many more days like this in the winter months, it’s a great time to make some really good progress. In terms of fitness they say summer bodies are built in the winter, the same goes for internet marketing, summer success is created in the winter!
The bad weather outside is not only great for your own productivity levels, but it can also be a great time for growing your internet business by making more sales. Think about it, you’re not the only one who chooses staying in when it’s grotty outside….so do all your potential customers.
So it would make sense that internet use is much higher in the colder months because people are choosing to stay in and go online. I have no firm statistics but a general google search seems to indicate that the time people spend on the internet has overtaken the amount of time we spend watching TV (and even sleeping in some reports!), which is great news for us because that means more potential customers.
So I hope you can see that darker nights and shorter days do not have to be all doom and gloom, they can actually be opportunities for positive change and progress. So embrace the winter chill and go forth and grow your business! Let me know your thoughts on the matter using the comments below…..
Bye for now 🙂