We all want a laser targeted, huge audience who love and trust us and are super responsive to whatever we suggest! Of course, because that’s how you make the big bucks. The only problem is, everyone has different opinions about the best way to achieve and maintain this. So it can be a bit unclear which path to take. Make sure you read to the end so you can pick up your FREE REPORT with clear actionable steps on exactly how to do this!
The main conflict is email marketing vs social media. Some camps will go as far as saying that email marketing is dead! I would like to set the record straight and show you why email marketing is NOT dead and that it’s actually stronger than ever thanks to social media!
- Email marketing has been around for a long time, the main reason being; it works! It’s effective and the closest you will ever get to being in that much sought after situation where you press a few buttons and the money starts rolling in. Think about your favorite and most success internet marketers. Do you still receive emails from them? Of course you do because it’s an integral part of their success. Remember success leaves clue….
- Social media IS a very effective way of getting to the laser targeted people you want in your audience. In fact it is probably the BEST way. Chances are you came across this blog post via social media. What social media doesn’t have is that personal touch and ability to build a more intimate relationship. Email marketing takes it from the public arena to the privacy of the inbox. This is so important for building trust and a positive relationship with your audience.
- Email marketing is the most direct way to communicate with your audience and convert them into sales. Hence why your favorite and most successful internet marketers continue to do it! It’s free to send emails and according to campaignmonitor.com, email marketing is the king of the marketing kingdom with a 3800% ROI and $38 for every $1 spent. What’s not to like.
Rather than looking at it from a email marketing vs social media perspective, we should be taking the view that social media + email marketing = a very dynamic and lucrative combo! As mentioned above, social media is most definitely the most effective way of reaching your defined audience. So don’t ignore that. Use it to your advantage.
Use social media to find your target your audience. The people who are interested in what you’re doing and what you have to offer. By all means nurture your relationship with them on social media as well. The more open and transparent you are the more success you will see. But cultivate this relationship and transfer it onto email. Because this is where the magic happens and you can really start to make some money.
HOWEVER one of the most important things to remember is that email marketing only works because of the relationship and trust you build through your emails. This relationship has to be a 2 way relationship. Your emails have to provide relevant information and VALUE! Your audience should look forward to your emails, and not get annoyed or irritated by them. They’ll just unsubscribe other wise.
There is knack to this. There are certain things that you should be doing to make sure you are building the most effective and beneficial relationships with people on your email list. Maybe I will cover these tips at another time, but for now, if you want to learn about the 6 key strategies you should be putting in place to make sure you are getting the best of your list then check out this free report that I have put together:
So what you can now hopefully see, is that by using the immense power of social media to find your laser target audience and combining them with the most effective email marketing approach you should find yourself in a place where you do have a laser targeted list that love and trust you, and are responsive to your suggestions and advice. Leaving you very popular and very wealthy!
Don’t forget to get your free report, full of actionable steps on how to email market effectively.
Bye for now 🙂