Today is the last part in this mini-series about small things you can do with your website, to increase the income it produces. If you’ve not had the chance to check out part 1, part 2, part 3 or part 4 yet, make sure your do.
Today we’re going to be talking about testing out your website to find out which methods and approaches work best at increasing sales or conversions. Have you ever been in the situation where you feel your website is just as good as someone else’s, but theirs seems to be doing really well, while yours is really struggling to make conversions and sale?
Sometimes making tiny little tweaks that are not immediately obvious can actually make all the difference. Testing different aspects of your website can help you to see what works well and what doesn’t. You can use this information to ensure your website is as effective as it can be. For example a website asking people to sign up for a free trial, changed their sign up button from green to red and increased conversion by 34%.
You can test any part of your website that you like and this can work for all types of website such as eCommerce, blogs and squeeze pages.
Some of the most effective tweaks on eCommerce sites can be the photograph of your product. Take a website such as Amazon, you will notice the majority of the photos on here are very simple; a close up of the product on a plain white back ground. This is something they ask their sellers to do as they know it helps to convert. You could also try out different angles of the product and also a photo of the product being used. If your products comes in a variety of different colors, test which color or combination of colors makes the most sales
Your written information about the product is also very important. Write about the benefits and unique selling points of your products. Try and write the same information in a couple of different ways and test out which one makes the most sales. Even things like the type of buy button you use, the color of it and the wording on it are all things you can test out to see which combination works the best.
With blogging, depending on what you want your visitors to do, you will more than likely have a call to action somewhere on your site. The wording of this call to action is something you can test. Testing has shown that a button with ‘sign up now’ on it Vs ‘sign up now, it’s free’ increased conversions by 28%. Further testing showed that using the wording ‘get started now’ instead increased conversions by 7%.
If you want to get really technical you can test different traffic sources with different variations of your website too, as this has also been shown to make a difference with conversions. For example, one test found that traffic from established lists converted well when going through 2 to 3 steps to complete the desired action (I.e. completing a form). Where as brand new traffic from banner ads and ppc etc converted much better when they only had to go through one step to complete the desired action.
The things you can test are many and varied, so I hope this post has given you some ideas of where to start. You can make it as easy or as technical as you wish, depending on your own experience. The important thing to note is that testing should be an ongoing part of your business as things change all the time. Also it might sound obvious but it’s worth mentioning, do not test too many things at the same time, always make sure you know what has worked and what hasn’t.
So that wraps up this mini series on things you can easily do, to increase sales and or conversions on your website. enjoy and share with your friends. If you’re new to all this and want somewhere to go where you can get help and support i getting set up and started, go and check out my #1 recommendation. It’s a great place to get started. Alternatively, if you’re already up and running but looking for some ongoing help and support to get bigger and better, head to the same place – you won’t be disappointed!
Bye for now 🙂
(Information from this post was sourced from DotCom Secrets Labs)