Blueprint: Boost Your Website’s Income – Part 1; Double Your Sales

 

Today is part 1 of a mini series of blogs,taking a closer look  at different methods you can put in place to boost the income your website can create. Part 1 will focus on

DOUBLING YOUR SALES
StuartMiles:FreeDigitalPhotos.net
StuartMiles:FreeDigitalPhotos.net

Everyone wants to know how to do this right? People pay a lot of money and spend a lot of time trying to work this out. Well I am going to give you a few tips in this blog post, right here, right now, for free!

So let’s get down to business.

Doubling your sales can be broken down into 3 different areas. Depending on how your website works they will not all be applicable but at least 2 of them should be.  These points below will result result in doubling your sales;

  • Double your traffic
  • Double your conversions
  • Double your profit margins

Doubling your conversions, is one area that is relevant for everyone. Essentially you want to target the people who visit your website and double the amount of people who make a purchase or sign up to your service.

There are a couple of really simple things you can do to your website, which have been proven to increase your conversion rate. They are quick and easy to do and you will be amazed at the difference they can make.

Just to point out this is something to focus on once you already have a good flow of traffic to your site. When people arrive at your site you only have a tiny amount of time to get their attention. Apparently it’s about 3 seconds, so you’ll need to be giving them something eye catching and intriguing straight away, or they’ll be gone 🙁

Depending where people land on your page, the 3 items that will catch their attention are;

  • Your website’s name
  • Your logo
  • Your tagline

The website name and your logo may be the same thing, so you do not necessarily have to have both. The tag line is the super important one. It needs to capture what your customers’ attention and what they are looking for.

TAGLINE

It needs to be simple, but unique at the same time. It needs to grab your customer’s attention whilst giving them information about what your website is about. Make sure it lets them know they are the right place. Don’t waste this space by inserting a call to action or a hard sell, it will just put people off and drive them away. Ask your friends and family to give you feedback about your tagline. Ask them what it makes them think about when they read it.

LOGO

Having a logo has also been shown to increase conversions. It gives your website or company a sense of professionalism which in turn increases the trust factor between you and your customers.

Now if you’re not the artistic type, do not despair. If you do not know anyone who could design a logo for your, there are plenty of places online where you can get one designed. It does not have to be too pricey either. Places like Fiverr.com and upwork.com (formerly elance.com) are great places to start.

Make sure that you have tested other people’s opinion of your logo before you give it the go ahead. Again you can ask friends and family, or do an online poll. Google + is a great forum for doing polls, and Twitter has now introduced a poll tool to.Get a couple of logos made up and split test them to see which makes the most conversions and brings in the most sales.

HEADER

If you don’t have a logo yet, then you’ll need to focus on your website’s header. The requirements for this are pretty similar to the requirements for your tagline, so go back and take a look at them. Can you incorporate the 2 somehow. If you have an idea but don’t know how to execute it, visit fiverr or upwork and get someone to help you out.

These tweaks are pretty easy to do, and can make a really big difference, so get going and put them into place. Let me know how you get on in the comments section below.

Next check out Part 2 which  looks at tuning into your listening skills to boost your sales……

In the meantime if you want to know the best place to go to learn everything you need to know about getting up and running on line, check out my #1 recommendation.

Bye for now 🙂

 

5 thoughts on “Blueprint: Boost Your Website’s Income – Part 1; Double Your Sales

  1. Chris says:

    Some really interesting advice on how to set up your website or blog to make more sales. I used to completely ignore the headers and logos of my sites and things really did look a little amatuer at best! I like your suggestion of fivver – I have used them before and the logo services are usually pretty impressive ( although I wouldn’t recommend them for article services! )

    • admin says:

      Thanks Chris, did you notice an improvement when you started changing your headers etc? I think the services Fiverr offer vary in quality depending on the person providing it, there are some really good people to be found there and some not so good people too. The longer you have to wait for them to complete a piece of work, usually means it’s better quality as these are the people in demand 🙂

  2. Ryan says:

    Hey Vic,

    I’ve been meaning to implement website customisation for my own website and haven’t looked into it yet. I have heard of Fiverr before and have only browsed it.

    Have you had any positive experience on this site?

    Also, where did you hear about that 3 second thing from? I’d be very interested to know who calculated the statistic and how it was tested.

    • admin says:

      Thanks Ryan, I’ve not personally used Fiverr as I am fortunate enough to have a brother who is good at graphic design, but people I know and trust have, but some have also had not so good experience so I think it’s a case of getting someone who has a good history and feedback to help you out.

      With regards to the 3 second rule, it is something I have come across many times when researching, I dont know how it’s calculated but if you google something along the lines of websites being judged within 3 seconds there is plenty of info out there. 🙂

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