Today is part 1 of a mini series of blogs,taking a closer look at different methods you can put in place to boost the income your website can create. Part 1 will focus on
DOUBLING YOUR SALES
Everyone wants to know how to do this right? People pay a lot of money and spend a lot of time trying to work this out. Well I am going to give you a few tips in this blog post, right here, right now, for free!
So let’s get down to business.
Doubling your sales can be broken down into 3 different areas. Depending on how your website works they will not all be applicable but at least 2 of them should be. These points below will result result in doubling your sales;
- Double your traffic
- Double your conversions
- Double your profit margins
Doubling your conversions, is one area that is relevant for everyone. Essentially you want to target the people who visit your website and double the amount of people who make a purchase or sign up to your service.
There are a couple of really simple things you can do to your website, which have been proven to increase your conversion rate. They are quick and easy to do and you will be amazed at the difference they can make.
Just to point out this is something to focus on once you already have a good flow of traffic to your site. When people arrive at your site you only have a tiny amount of time to get their attention. Apparently it’s about 3 seconds, so you’ll need to be giving them something eye catching and intriguing straight away, or they’ll be gone 🙁
Depending where people land on your page, the 3 items that will catch their attention are;
- Your website’s name
- Your logo
- Your tagline
The website name and your logo may be the same thing, so you do not necessarily have to have both. The tag line is the super important one. It needs to capture what your customers’ attention and what they are looking for.
It needs to be simple, but unique at the same time. It needs to grab your customer’s attention whilst giving them information about what your website is about. Make sure it lets them know they are the right place. Don’t waste this space by inserting a call to action or a hard sell, it will just put people off and drive them away. Ask your friends and family to give you feedback about your tagline. Ask them what it makes them think about when they read it.
Having a logo has also been shown to increase conversions. It gives your website or company a sense of professionalism which in turn increases the trust factor between you and your customers.
Now if you’re not the artistic type, do not despair. If you do not know anyone who could design a logo for your, there are plenty of places online where you can get one designed. It does not have to be too pricey either. Places like Fiverr.com and upwork.com (formerly elance.com) are great places to start.
Make sure that you have tested other people’s opinion of your logo before you give it the go ahead. Again you can ask friends and family, or do an online poll. Google + is a great forum for doing polls, and Twitter has now introduced a poll tool to.Get a couple of logos made up and split test them to see which makes the most conversions and brings in the most sales.
If you don’t have a logo yet, then you’ll need to focus on your website’s header. The requirements for this are pretty similar to the requirements for your tagline, so go back and take a look at them. Can you incorporate the 2 somehow. If you have an idea but don’t know how to execute it, visit fiverr or upwork and get someone to help you out.
These tweaks are pretty easy to do, and can make a really big difference, so get going and put them into place. Let me know how you get on in the comments section below.
Next check out Part 2 which looks at tuning into your listening skills to boost your sales……
In the meantime if you want to know the best place to go to learn everything you need to know about getting up and running on line, check out my #1 recommendation.
Bye for now 🙂