Hello and welcome back to the Affiliate Marketing Mini Series! If you’ve missed part 1 and part 2 of this mini series then make sure you go back and read them. They cover the pros and cons of affiliate marketing and what is actually is. Today I am going to go over the platforms you can use to do your affiliate marketing, and then in the fourth and final part will cover some top tips to be successful at affiliate marketing.
There are several different affiliate marketing networks online today, all with thousands of advertisers to choose from, offering millions of products. The best thing to do, if you are considering going into affiliate marketing it to take a look at some of some of them, look at the products they have to offer and decide whether they fit into your niche. Affiliate platforms will charge you for using their service, they take their commission, but most of them do provide a vital service that you need so it makes sense, to me anyway!
We’ll go over the most popular or common ones here and they you think about whether you want to sign up with one.
JV Zoo is one of the newer networks to the affiliate marketing scene, however they are quickly becoming the rising star because it is easy to use and free to sign up. They have a large number of advertisers offing a wide range of products. There are some products that are only available on JV Zoo, so even if you are already using other affiliate networks, JV Zoo can still be profitable to you. JV Zoo has great customer service and is always happy to help out. While they do not have the best looking user interface, it is practical and easy to use.
One of the great features that JV Zoo has that the other networks do not, is that your commissions go instantly into your PayPal account. JV Zoo is very popular among the “make money online” crowd because it is easy to get paid instantly with the adaptive PayPal payment scheme. Why wait for your hard earned money. However if you are brand new to JV Zoo, you will be put on a delayed payment scheme for a short while until you have sold a few products and they can monitor your refund rate.
Refunds with affiliate marketing can become a nightmare and ruin your reputation based on the payment schemes of the other affiliate networks. With JV Zoo there is no issue with the buyer getting their money back because with instant and direct PayPal payments, PayPal simply deducts the payments from both the publisher and the advertisers accounts the same way the payment when in.
JV Zoo also has great integration with Warrior Forum (a larger marketplace for online marketing products). When the Warrior Forum goes down, which it is known to do, it reroutes all the affiliate marketing links to the JV Zoo network.
Perhaps one of the oldest affiliate marketing networks out there, ClickBank is also one of the best affiliate marketing networks. You can earn commissions of 1% to 80% from their large network of advertisers. In fact, ClickBank has the largest source of advertisers of all the affiliate networks. ClickBank’s 60-day money back guarantee is very important to consumers and they feel comfortable when they see the ClickBank logo. The reputation of ClickBank precedes itself and when a consumer sees the logo they know they are getting a quality product.
They only offer digital information products, so might not be the right network if you are not in the internet marketing niche. Since there are no distribution costs with the products ClickBank offers, this allows a higher percentage of commission to go to the affiliate. Some people feel that ClickBank can have some quite scammy products for sale. This is something that you will need to decide for yourself and really if you’re doing your due diligence properly you won’t be effected by this.
CJ Affiliate (was Commission Junction)
CJ Affiliate which has changed its’ name from Commission Junction is now one of the largest affiliate networks on the web. Almost every major merchant is on CJ Affiliate, giving the affiliates a greater range of products to choose from. Affiliates get even more power in the decision-making because the advertisers offer multiple creative sizes. This customization and plethora of products makes it nearly impossible to not find a product to promote on your site, no matter what your niche is.
It has one of the most powerful reporting systems in all the affiliate networks. This will greatly help you optimize your performance. The more you analyze how your products are doing and tweaking them to do better, the more money you will make. The more you put into it, the more you’ll get out of it. That being said, it can be a steep learning curve to set up, navigate and understand all the reports.
To complete the application process for CJ Affiliate you need to enter your tax information. Without it you are barred from using the network.
LinkShare is also one of the oldest affiliate networking sites on the web; however, it still remains one of the smaller ones. They only have a small percentage of merchants compared to some of the other networks. However, this does not stop them from being one of the top affiliate networks.
One of the main features of LinkShare is that you can rotate through multiple banner ads for a particular product from a single snippet of code. This is a key feature because you do not have to manually select which banner to run and it allows for variety on your site.
They also allow for flexible deep linking options. This means that you can link directly to products instead of the merchant’s home page. You don’t need to be approved to sign up and can start using LinkShare right away. LinkShare does have a considerably smaller merchant pool than other networks.
These 4 options should give you a good foundation on which to get started, however if none of these suit what you’re looking then there are loads more out there. A quick google search of affiliate networks or affiliate platforms will show you exactly what II am talking about. Also whilst I would recommend just starting with one platform and getting used to that, in the long run it’s much more lucrative to use several.
The last post in this mini series will be out soon, so keep an eye for that, in the mean time if you’ve had any experience in using any of the above networks, or any that I’ve not mentioned then get in touch and leave a comment below.
Bye for now 🙂