The About Me page on your blog is one of the most visited and most important pages on it. It’s where you showcase yourself or your brand to all prospective customers. So it goes without saying that it needs to be attention grabbing and make people want to come back for more. Today I am going to share 4 things you should include to make sure your About Me page does exactly this.
The internet is increasingly a platform on which people put themselves on show and display their talents and skills to the world, and there is no more appropriate platform to do this than the About Me page. So consider the question, What does your About Me page actually say about you? Are you getting across the image or message that you are trying to? Here is how you can make some changes…..
People Buy People. In a world where everything is online with an air of anonymity, to be able to present the real, human you is MASSIVE in connecting with your audience and enabling them to connect with you. This is why I believe that having YOU presenting your About Me page via video is a must. This gives you the opportunity to express yourself, and get your message across, exactly how you want it to come across and in an authentic and genuine way. A video lets your potential fans, subscribers and customers see you for who you are. It helps them see through the endless pages of written words and break the anonymity factor immediately. This instantly builds more rapport and trust, than a written About Me page ever will.
Share something. Video provides the perfect opportunity for you to show your authentic self so make sure you use this to your advantage. Be yourself, not who you think people want you to be. Share some details about yourself, so people can get to know what sort of person you are and what you stand for. I’m not talking about sharing your innermost secrets obviously! But things that are specific to your niche, things that your potential customers will likely understand and have experienced, things that will draw them to you as someone who can help.You’re not going to appeal to everyone, but that’s just a fact of life. But the ones you do appeal to will resonate with what you have to say, again forging a relationship of trust.
Have a little boast. Showcase your talent and skills. We’ve already mentioned that the About Me page is the perfect platform to do this so make sure you do. Having a successful digital business is about becoming a trusted authority in your chosen niche. So whatever you have achieved, share your story. Now if you’re just starting out you may feel like you do not have any success stories or achievements to share and this can be a common roadblock that really holds people back. Most people will chose their niche based on a genuine interest, hobby or previous career choices. If this is the case you can talk about this. Think about things that you have done, come across and experienced prior to moving this passion to a digital format. They don’t have to be massive success stories, just anything interesting and again something your readers can resonate with.
If you’re starting in a niche that your really do not know anything about, then in my opinion the best thing to do is just be honest. I had no experience what so ever about starting a digital business when I started, so I set up my whole blog as live case study, where I was learning and sharing what i’ve learnt along the way. Whatever you do, do not pretend to be something you’re not. Once you’ve started making progress, you can always change and update your About Me page
Have A Call To Action. Once again use the About Me page platform to its advantage and have a call to action it. If someone has arrived at your blog and gone on to your about me page and watched your video, there is certainly a level of interest there, so jump on it! Encourage people to sign up to your email list, follow you on twitter, like your Facebook page, whatever platforms you are using. Put links underneath the video to make it as easy as possible for them to do this. Also talk about the benefits for them by becoming a fan or a subscriber, sell yourself and what you’re offering. It’s all part of your overall message.
So there you have it, 4 things for you to include in your About Me page to make sure it is promoting you and engaging your audience as much as possible. These are pretty simple things to execute so get started and make yourself an awesome About Me page now. If you want to see a real life example then you can check out mine 😉
By for now 🙂