If you’re fairly new to this whole making money online thing, you’re probably realising what a minefield it really is! There is so much to learn, so much jargon, so much conflicting information it can all get a bit overwhelming. That leaves you with no idea where to start.
You think you’ve found a good starting place, you start doing a bit of research and then something else crops up, which might be better idea. So you start researching that and on and on that pattern goes! Sound familiar?
Well don’t feel bad about this, it’s the same for everyone. Since the creation of the internet, the amount of information that is now ‘out there’ is beyond mind boggling! Have a look at the infographic and the bottom of this page to show you what the internet spews out every minute of every day.
The purpose of this blog post is to collect some of the more relevant and helpful tips about common mistakes to avoid when you’re starting out, and put them together in a nice and easy to understand page, to help guide you through this minefield.
They’re in no particular order because everyone is different.
#1 Spending too much money.
One of the beauties of starting your own online business is that it is one of the most inexpensive ways to have your own business. To get a good business up and running you are going to have invest some money, but it really does not have to be a lot. One common issue that happens time and again to lots of people is something called ‘shiney object syndrome’ This is where find a great product promising you the earth, you invest in it believing this really is ‘the one’ that will help you make it, only to find that it isn’t. So you start looking again and find another potential ‘life changer’. A few months or years down the line, you are still trying to make it, and you’ve spent a helluva lot of money! This is a story that a LOT of internet marketers tell, even the ones who are now very successful in what they do.
Have a budget and make sure you stick to it. You do not need to be spending hundreds or thousands of dollars. You are going to need to build a website, but check out my previous post on doing this and you will see that this can be done very cheaply.
#2 Advertising overkill
It is very tempting when you first setup your website to try and monetise straight away. Adding things like Adsense, infolinks and affiliate links all over the place is not going to do you any favours when you’re starting out and it won’t make you any money either. First off you need to have a lot of traffic coming to your website in order to make money from it, and this takes time and effort. Secondly there is nothing worst than going to a website that is full of ads and affiliate links. They give off the impression of adding no real value and sense of greed from the creator. People will not revisit a site that gives off this impression. Including advertising on your website is a very successful way of making money, but it has to be done at the right time in the right way.
#3 Lack of valuable and quality content.
Quite often when people are starting out, they are keen to get things up and running as soon as soon as possible. This is totally understandable, but if you get into the habit of quickly putting things together just to have something on your website, you are setting yourself up to fail. Your website HAS to offer useful and meaningful information, on a consistent basis. Otherwise people will not come to your website and if they do, they will not stay and they will not come back. You want your content to impress, you want your audience to feel glad they found you. This way they will come back and they will share your content on their own social media pages and blogs. Writing quality content on a regular basis can sometimes be a big ask. It is difficult coming up with the ideas, having the information and the knowledge and also the time to do it. Nobody said it would be easy. That is why one of the most common pieces of advice you will hear is to choose a niche you are passionate about. Something you enjoy and something you know about. This makes it a lot easier.
#4 Ignoring comments
First of all you have to work very hard and getting people to interact with your blog and website. Getting comments is something that is highly recommended and encouraged. If people are engaging with you and commenting on your work it tell other readers that you must be writing about something interesting and worthwhile. It also gives off the impression that you have a following which gives you credibility. More importantly it gives this message to Google, who will inturn rank your website higher and faster. So the last thing you want to do is ignore people who comment on your blog. Make part of your routine to answer any questions or even just thank the for stopping by. Do it in a timely fashion too, again the impression this gives off to new visitors is that you a real person and you care about your audience and once again in pleases Google.
#5 Not taking it seriously
If you want to succeed online and build your own business, you have to take it seriously. This is where a lot of people fail because there is no obvious or immediate consequence, if you don’t do the work. Not in the same way as not going to your 9-5. The emphasis is on you and you are fully accountable for how well your business does or doesn’t do. It can be really hard if you have a full time job and other commitments. Don’t come into this thinking it’s a free ride and you’ll get lots of money for minimal effort. You have to treat it like a real business and put time and hard work into it. Take consistent daily action. Spending an hour or 2 every day is much more effective than spending 5 hours once a week. Having the right attitude and mindset is such an important part of achieving success. You can read a post I wrote on this subject here.
So there you have 5 of the most common mistakes people make when starting out online. I’ve made them as have countless other entrepreneurs. The trick is to learn from them and move on and if this post can help you avoid some of them, then that’s great. There is a great online community which has been instrumental in enabling me to get up and running online, and I highly recommend you take a look if you’re serious about it. They offer a huge amount for free – including your own website! Check out the review I did about them here.
Please use the comment section below to let me know any thought or experiences you have on this subject. Obviously I will alway reply 😉
And don’t forget to take a look at the mind boggling diagram below about the information on the internet for every minute of every day….